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August 27, 2026 - BY Glossy
Fashion Briefing: As the wellness industry booms, fashion brands are hosting pilates classes and selling juices
Over the last few months, fashion brands have launched a plethora of new IRL marketing campaigns that lean into all things wellness: Pilates classes, healthy juices, protein smoothie pop-ups and yoga have shown up repeatedly, as brands capitalize on the growing health and wellness industry.
August 27, 2026 - BY Glossy