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June 19, 2025 - BY Glossy

Fashion Briefing: How H&M is using real-time data to merchandise stores based on optimal sales

In this week's fashion briefing, a deep dive into how H&M is putting data into the hands of store associates to convert customers. Also, what brands should look out for with Google's in-search checkout, plus future retail trends from The Future Laboratory and the latest earnings from Vince.