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June 11, 2026 - BY Glossy
Fashion Briefing: How a U.S. microbrand became the first official purveyor of licensed World Cup watches
Luxury brands have been involved with the World Cup for years, and watch brands are no different. Brands like Hublot and Tag Heuer have dabbled in being official timekeepers or event sponsors, but until now, no brand has ever made officially licensed World Cup watches.
June 11, 2026 - BY Glossy