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June 26, 2025 - BY Glossy
Fashion Briefing: How brands from IWC to Pacsun are hitching a ride on Formula 1’s explosive growth
It’s no coincidence that there are more fashion collaborations with Formula 1 than ever before. With products from licensed T-shirts selling for $35 all the way up to one-of-a-kind Formula 1-inspired watches selling for over $1 million, fashion brands have continued to latch onto the sport’s growing popularity.
June 26, 2025 - BY Glossy