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February 13, 2025 - BY Glossy
Fashion Briefing: Kendrick Lamar and the return of JNCO Jeans
Perhaps no brand is better position to take advantage of the return of baggy, wide-leg jeans than JNCO. The brand, started by French-Moroccan brothers Jacques and Milo Revah in 1985, was known for the extreme bagginess of its jeans. The style was prevalent through the late 90s and the absurd size of some of its most extreme products was the subject of frequent memes in the years since it fell out of favor.
February 13, 2025 - BY Glossy