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May 08, 2025 - BY Glossy

Fashion Briefing: Why Pitti Uomo chose Korean streetwear brand Post Archive Faction as its next guest designer

This year, Pitti Uomo’s "guest designer" is Post Archive Faction, a South Korean brand founded by designers Dongjoon Lim and Sookyo Jeong. Supported by Pitti Immagine, the organization that hosts Pitti Uomo, and the Korea Creative Content Agency, PAF will host a show in the middle of Pitti Uomo when the event kicks off on June 17.