December 05, 2024 - BY Glossy
Fashion brands ‘caught between a rock and a hard place’ over US-China rivalry
Xinjiang cotton and the use of forced labor is just one of many contentious issues that have arisen in the ongoing economic rivalry between the U.S. and China, two of the largest consumer markets in the world. Fashion brands often have large businesses in both markets, but increasing tensions between the two mean that these brands must more frequently thread the needle to avoid angering either market.