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October 27, 2024 - BY Glossy
Fashion takes the field as more women watch football and WAGs gain influencer status
On September 6, Taylor Swift, the most famous "WAG" in the world, strutted into Arrowhead Stadium wearing a Versace denim corset and Grlfrnd denim shorts. This was "very good for Gen Z's No. 1 selling jeans brand," said Craig Brommers, American Eagle's CMO, citing NPD DecisionKey. American Eagle seized the moment by posting a similar look from its own collection.
October 27, 2024 - BY Glossy