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May 08, 2025 - BY Glossy
For Merit, a pop-up is not influencer bait
Pop-ups are often circuses, designed to garner EMV and brag-worthy stats about just how long fans waited in line to take pictures with life-sized products. Merit's first U.S. pop-up, however, is not meant to bait aspiring or actual influencers, according to Aila Morin, its CMO.
May 08, 2025 - BY Glossy