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August 18, 2025 - BY Glossy
From tennis to baseball to the NFL, jewelry brands are embracing sports for viral growth
While the rest of fashion has been crossing over with sports for years, jewelry is newer to the arena. The contrast between the intensity and performance of sports and the luxuriousness of fine jewelry makes for an odd pairing. But as the line between sports and the rest of culture increasingly blurs, jewelry brands are finding the massive audience of sports and NIL athletes too tempting to ignore.
August 18, 2025 - BY Glossy