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April 09, 2026 - BY Glossy

Glossier built the modern beauty playbook — now what?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior beauty reporter Emily Jensen to discuss the staple millennial brand — which famously helped pioneer the modern "clean girl" aesthetic — and what its next chapter may hold.