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July 22, 2025 - BY Glossy
Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
Glossy’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. Our research findings indicate that consumers may be growing weary of specific types of content in both sponsored and organic posts on Instagram, and that their engagement levels with influencers’ posts may be more seasonally based than consistent year-round. The index provides best practices to improve performance during a downturn in Instagram engagement.
July 22, 2025 - BY Glossy