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February 05, 2026 - BY Glossy
Glossy Beauty Podcast: Why creators are building systems — not chasing virality — on TikTok Shop
In this episode of the Glossy Beauty Podcast, Glossy reporter Zofia Zwieglinska unpacks her recent story exploring what’s currently driving sales on TikTok Shop — from replicable video formats to product bundles to AI — and how those shifts are redefining influencer marketing.
February 05, 2026 - BY Glossy