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September 12, 2025 - BY Glossy

Glossy Pop Newsletter: At NYFW, Noyz gives the stage to its fans — and a first look at its new hero scent

Over the past of couple years "community" has become a buzzword. Still, it's easy to forget that it really is important — not just for sales, but also for a brand's reputation. "You can buy impressions and you can buy reach, but engagement really shows the true value of a brand," said Malena Higuera, CEO of Noyz.