![]()
August 01, 2025 - BY Glossy
Glossy Pop Newsletter: Beauty’s new favorite way to launch a product? With a blank Instagram grid
In 2013, Kanye West and Lady Gaga deleted their respective Twitter feeds to clear the metaphorical air for their new artistic eras — West for his new album, "Yeezus," and Lady Gaga for hers, "ARTPOP." Flash forward 12 years, and the clearing of the grid is a widely used tactic in beauty marketing, too.
August 01, 2025 - BY Glossy