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January 09, 2026 - BY Glossy
Glossy Pop Newsletter: In 2025, Gen Alpha arrived as beauty consumers — in 2026, they will reshape the industry
While kids and tweens have always discovered beauty products as they grow up — whether by watching their mothers at home or learning from friends at school — Gen Alpha is among the first cohorts to learn from influencers on TikTok, in real time and in lockstep with the trend cycle.
January 09, 2026 - BY Glossy