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February 02, 2025 - BY Glossy

Glossy Pop Newsletter: Inside Make Up For Ever’s play for Gen Z and Gen Alpha

On Monday, The Lipstick Lesbians introduced their followers to Make Up For Ever's new franchise, Super Boost. Though The Lipstick Lesbians are neither Gen Z nor Gen Alpha, Super Boost is Make Up For Ever's first bid to specifically attract these consumer demographics.