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October 17, 2025 - BY Glossy

Glossy Pop Newsletter: Lancôme is making moves to become every bride’s go-to glam

When brides think about their makeup, Lancôme wants to be the first brand on their mind. To do so, it's embarking on a multi-pronged strategy to show — or remind — brides that it has always been a purveyor of bridal elegance.