info@apparati.co | +44 7572327495
November 07, 2025 - BY Glossy

Glossy Pop Newsletter: Lands’ End leans into IRL pop-ups to attract a new generation

For the second year in a row, Lands' End has taken residence in Soho with a pop-up focused on "chaotic customization." The brand, which prides itself on being "approachable" and "attainable," according to chief creative officer Kym Maas, sees personalization as a "solution," which, she said, is always what it seeks to offer its customers.