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January 17, 2025 - BY Glossy

Glossy Pop Newsletter: To Rednote? To Reels? If TikTok is banned, where does beauty go?

Things are moving rapidly, and the fate of TikTok remains a developing story. For at least a week, TikTok has been flooded with content acknowledging the platform's impact on everything from the way people do their makeup and cook their meals to the way songs become hits. And it is undeniable that, for beauty, TikTok changed the game.