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April 11, 2025 - BY Glossy

Glossy Pop Newsletter: Wellness brands are winning on TikTok Shop, for now

"Wellness" has been part of the consumer zeitgeist for well over a decade — and thanks to TikTok Shop, young wellness brands have a new place to acquire new customers. "Our top creator made $100,000 in a month selling Arrae on TikTok Shop," said co-founder and CEO Nishant Samantray.