April 11, 2025 - BY Glossy
Glossy Pop Newsletter: Wellness brands are winning on TikTok Shop, for now
"Wellness" has been part of the consumer zeitgeist for well over a decade — and thanks to TikTok Shop, young wellness brands have a new place to acquire new customers. "Our top creator made $100,000 in a month selling Arrae on TikTok Shop," said co-founder and CEO Nishant Samantray.