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August 15, 2025 - BY Glossy
Glow Recipe leans into ‘leak’ marketing with its new launch
Early last year, Glow Recipe's as-yet-unreleased bronzing drops went viral when creator Aysha Harun posted them with the clickbait-y hook, "Did I accidentally get sent an unreleased Glow Recipe product?!?" Since then, leaks in beauty have become somewhat of a thing.
August 15, 2025 - BY Glossy