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June 19, 2025 - BY Glossy

Goop plans for 20-30 new brick-and-mortar locations as it opens its 7th permanent store

Goop’s in-house brands, Goop Beauty and G Label, will fill 80% of the 647-square-foot storefront. It marks the company’s seventh permanent location, with 20-30 more to come over the next few years, Matthew Blythe, Goop’s vp of retail, told Glossy.