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December 17, 2025 - BY Glossy
How Aerie turned pajamas into an all-day, year-round business
Sleepwear has emerged as one of Aerie’s most meaningful growth drivers as the broader apparel market remains uneven. Aerie significantly outperformed AEO brands, delivering 11% comparable sales growth, with its leadership team repeatedly pointing to sleep as a standout, year-round growth category.
December 17, 2025 - BY Glossy