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June 30, 2025 - BY Glossy
How Estée Lauder-owned Aveda leveraged its hairdresser community to create, test and launch its newest hero product
Hair-care brand Aveda is betting big on its newest launch thanks to help from its community of hair pros. Glossy sat down with ELC exec Shane Wolf to learn about Monday's launch of its Miraculous Oil High-Shine Hair Concentrate.
June 30, 2025 - BY Glossy