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July 09, 2025 - BY Glossy
How Fanatics Fest became a centerpiece of the crossover of sports and culture
Fanatics bills the festival as a sort of Comic Con for sports collectible fans. And much like Comic Con, where actual comic books are the ostensible focus, there is much more to Fanatics Fest than just trading cards. It’s becoming a significant branding opportunity for fashion and luxury brands seeking to target a high-value, sports-obsessed consumer.
July 09, 2025 - BY Glossy