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August 21, 2025 - BY Glossy

How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool

At a time when the consumer market is anything but certain, a consistently selling product that keeps customers coming back is every fashion brand’s dream. Mack Weldon, the men’s comfort apparel brand, has spent the last decade cultivating just that in its popular Ace Collection line, and it’s paying off now.