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October 27, 2025 - BY Glossy
How Oribe’s former GM is quietly growing a powerhouse brand with Isima
Isima, Shakira’s 5-month-old, clinically-tested hair-care brand, is well-funded, stacked with powerhouse execs from Oribe and L’Oréal, and leading sales in Ulta Beauty Mexico. Glossy sat down with CEO Sid Katari to learn about the brand’s strategy and expanding runway to success.
October 27, 2025 - BY Glossy