October 30, 2025 - BY Glossy
How Patrick Ta Beauty’s flexible supply chain strategy helped the brand scale
Brands dream of the moment a product goes viral. Yet when orders flood in, gaps in fulfillment and supply chain readiness can quickly turn a breakthrough into a bottleneck. “We always brace for it, but sometimes it comes when we least expect it,” said Sarah Bethel, Chief Operating Officer at luxury makeup brand Patrick Ta […]