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July 16, 2025 - BY Glossy
How Scentbird scented a movie for its latest marketing activation
Subscription fragrance platform Scentbird is taking an innovative approach to fragrance marketing through its integrations with pop culture and entertainment. For example, most recently — as a launch event for its new fragrance set — it hosted a "scent-a-long" of "I Know What You Did Last Summer" during a pre-release screening of the film on Tuesday.
July 16, 2025 - BY Glossy