![]()
March 02, 2026 - BY Glossy
How Schwarzkopf is winning pop culture, from Sarah Pidgeon’s CBK transformation to Alysa Liu’s halo hair
Showing up in the right pop culture moments is paramount for heritage hair brand Schwarzkopf Professional. Most recently, this includes Sarah Pidgeon’s Carolyn Bessette Kennedy transformation for FX’s “Love Story,” earned through a partnership with celebrity hair colorist Kari Hill, and Alysa Liu’s halo hair refresh ahead of her Olympics win. Glossy sat down with Schwarzkopf GM Michelle Chandler to learn more.
March 02, 2026 - BY Glossy