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June 26, 2025 - BY Glossy
How Skinfix turned a reformulation flop into a rebranding and community-building opportunity
When Skinfix’s exec team reformulated its hero Triple Lipid-Peptide Cream last year, it didn’t expect an outpouring of frustration from its most loyal shoppers. But instead of doubling down on the "new and improved formula," the brand used the misstep as an opportunity to connect with its community and bring back the original cream alongside a full rebrand. Glossy sat down with CEO Stuart Leitch to learn more.
June 26, 2025 - BY Glossy