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September 03, 2026 - BY Glossy
How Wizard Wellness used a beauty playbook to disrupt the allergy aisle
Lorne Lucree, a beauty exec-turned-wellness disruptor, took on legacy incumbents in the allergy space in January with the launch of Wizard Wellness, a line of drug-free, microbiome-focused allergy care. Nine months later, the line has entered Walmart, CVS and Target. Glossy Beauty Podcast host Lexy Lebsack sat down with Lucree to learn how he used a beauty playbook to get there.
September 03, 2026 - BY Glossy