info@apparati.co | +44 7572327495
September 24, 2026 - BY Glossy

How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic

What does it take to thrive within the notoriously-competitive world of Sephora? Ilia Beauty founder Sasha Plavsic joined the Glossy Beauty Podcast to share advice, anecdotes and more about 10 successful years in America's biggest beauty retailer.