info@apparati.co | +44 7572327495
October 12, 2026 - BY Glossy

How to use IRL events to build community against a ‘sea of sameness’ online

Closed door events are out and intimate neighborhood meet-ups are in. Glossy's Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.