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May 16, 2025 - BY Glossy

How vintage denim became the new luxury

In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion. Today, "it" girls, influencers and stylists can most often be found in jeans from purveyors of vintage denim, rather than jeans from any singular brand. Some of the retailers have built cult-like followings themselves.