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July 15, 2026 - BY Glossy
Ingredient-led brands are dominating AI beauty citations
According to a report from 5W AI Communications, skin-care brands like The Ordinary, Cerave and La Roche-Posay are among the top beauty brands by AI citations. Those results speak to a new discovery model where LLMs like ChatGPT and Google Gemini prioritize ingredients and expert credentials to surface product recommendations. But the AI beauty pipeline still remains undefined.
July 15, 2026 - BY Glossy