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May 26, 2025 - BY Glossy
Inside Laneige’s food- and beverage-based ‘sensorial marketing’ strategy
It started small in 2023, when Laneige, the Korean skin-care brand owned by Amorepacific, hosted an influencer-only "Cream Skin Café" at Los Angeles's Carrera Café, in tandem with the launch of its Cream Skin Toner. Since then, food and beverage-based activations — open not just to influencers, but also to the brand's community — have become a cornerstone for the brand.
May 26, 2025 - BY Glossy