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April 11, 2025 - BY Glossy
Inside Yves Saint Laurent’s new fragrance strategy
YSL already has more than one fragrance blockbuster under its belt, including 2014’s Black Opium and 2019’s Libre. But keeping pace with market demands means investing in the booming niche sector. To do so, the L’Oréal-owned brad has revamped its higher-priced Vestiaire perfume line.
April 11, 2025 - BY Glossy