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July 14, 2025 - BY Glossy

Juicy Couture expands its fragrance offering with Just Moi

On Monday, Juicy Couture — a brand inherent to the young adulthoods of many millennial women — is launching its newest scent, Just Moi. Its goal is to win over the 18- to 34-year-old demographic, which includes those who grew up with the brand and those discovering it for the first time.