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August 26, 2025 - BY Glossy
L’Oréal-owned Essie’s sports partnership has generated 4 billion organic impressions
In May, the L’Oréal-owned brand Essie collaborated with the New York Liberty women’s basketball team as part of a campaign to promote its Gel by Essie, a long-wear nail polish product. But rather than players, the campaign spotlighted Liberty’s beloved mascot, Ellie the Elephant. To date, the campaign has earned over 4 billion impressions.
August 26, 2025 - BY Glossy