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November 19, 2025 - BY Glossy
L’Oréal targets ‘patsumers’ as line between wellness and beauty softens
This week, I checked in with executives from L’Oréal-owned La Roche-Posay to hear about the burgeoning "patsumer" consumer category, new learnings on how consumers feel about scarring and details on the company’s forthcoming scar-care launch strategy. Additionally, Peloton pops up at F1 in Las Vegas, GNC rolls out a consumer-facing research initiative, NordicTrack launches an at-home pilates reformer, and annual longevity spending is set to reach $8 trillion by 2030.
November 19, 2025 - BY Glossy