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January 13, 2026 - BY Glossy
Limited inventory and thoughtful partnerships: How brands at NRF are making the most of TikTok Shop
TikTok was a hot topic of conversation at the National Retail Federation's Big Show in Manhattan this week. Multiple executives in attendance spoke about the double-edged sword of TikTok driving massive demand and the need to be prepared for it.
January 13, 2026 - BY Glossy