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February 03, 2026 - BY Glossy

Lulus beefs up its wholesale strategy with Nordstrom and Dillard’s expansions

The occasionwear brand Lulus is turning 30 this year, but its business model is continuing to evolve. After spending most of its life as a primarily direct-to-consumer brand, Lulus has been steadily expanding its wholesale business, which grew by over 140% in sales last year.