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February 06, 2026 - BY Glossy
Luxury Briefing: Brunello Cucinelli thinks keyword search is holding luxury back
For this week’s Luxury Briefing, I sat down with Francesco Bottiglieri, chief of humanistic technology at Brunello Cucinelli, to get an inside look at the new Brunello Cucinelli AI-driven website. He broke down why most luxury websites no longer reflect how customers actually shop and how Brunello Cucinelli is trying to change that.
February 06, 2026 - BY Glossy