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April 30, 2025 - BY Glossy

Luxury Briefing: Cowboy hats and Pucci prints – Inside Mytheresa’s Austin-based collaboration kickoff

In this week’s Luxury Briefing, Mytheresa’s chief customer experience officer, Amber Pepper, shares why the luxury e-retailer hosted a Pucci activation in Austin. In addition, U.K.-based lingerie brand Bordelle discusses its U.S. strategy amid tariffs. Also, Lyst Index insights and news to know.