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August 21, 2026 - BY Glossy
Luxury Briefing: How Ralph Lauren is taking a seasonal approach to its US Open activation
In this week's Luxury Briefing, I look into American luxury prep brand Ralph Lauren – as its marketing investment reaches 8.2% of sales, the brand is extending the tennis tournament into a retail season spanning luxury hospitality, personalization, vintage and home. Also, luxury brands' bet on animation in the face of AI, executive moves at Farfetch, and news from Frasers and Shein.
August 21, 2026 - BY Glossy