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August 13, 2025 - BY Glossy

Luxury Briefing: Inside On’s latest play for the luxury-lifestyle crown

In this week's luxury briefing, a deep dive into On Holding's Zendaya-led apparel strategy, and why the brand is betting on tennis and premiumization. Also, exclusive new data from StockX, new data on the appreciation of luxury bags, the latest Glossy podcast and news to know.