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June 12, 2026 - BY Glossy

Luxury Briefing: Mytheresa is using AI to find future VIPs

For this week’s Luxury Briefing, Glossy spoke with LuxExperience CEO Michael Kliger about how the company is using AI across Mytheresa, Net-a-Porter, Mr Porter and Yoox — and why the company’s biggest opportunity may not be automation, but instead knowing when to apply more human service.