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November 04, 2025 - BY Glossy

Making sense of the new beauty marketing playbook, from TikTok virality to agentic search

This week, I’m on site at Glossy’s annual Beauty & Wellness Summit. On Day One, we heard from industry leaders like Carina Chaz of Dedcool and Hayley Williams of Good Dye Young. Additionally, Skims makes a big beauty hire, and Neutrogena’s parent company gets acquired.